Home improvement industry: $200 Billion a year

• Women compose 50% of residential buyers at Home Depot, Lowe’s, Ace and other hardware stores

• Women spend 50% more than male customers

• Women make 85% of the home remodeling decisions

• 85% of women surveyed by Sears have been, are or expect to be solely responsible for a home at some point in their lives

• Home Depot Women workshops: over 200,000 attended since their inception last year (2003)

• 81% of women own tools, 1 in 5 has an extensive tool collection

• 53% of married women are responsible for basic household maintenance and repair, either on their women or with their spouse

• 61% of women homeowners say they enjoy home maintenance and repair projects

• 70% of women would like to know more about home maintenance and repair

• 63% of women homeowners say they would rather get an hour of free advice from Bob Vila than from Dr. Phil

• 83% of women say working with tools makes them feel independent

• 63% of women believe that they are charged more than men for the same home repair services

• 94% of them are concerned about getting a fair price from home maintenance professionals
  

Home improvement industry: $200 Billion a year. Experts project US home improvement sales to reach $265 Billion by 2008

• 85% of the nation’s homes were built prior to 1980 and will need frequent maintenance

• Women compose 50% of residential buyers at Home Depot, Lowe’s, Ace and other hardware stores

• Fannie Mae estimates that by 2010, women-headed households will total nearly 31 million, close to 28% of all households in the country

• Single women purchased approximately one in five homes in 2003, while more than one in ten were purchased by single men
• The single female segment of the homebuyer population accounted for 21% of all homebuyers in 2001

• Women spend 50% more than male customers

• Women make 85% of the home remodeling decisions

• 87% of women surveyed admired proficiency in home repair twice as much as fashion sense in other women

• 85% of women surveyed by Sears have been, are or expect to be solely responsible for a home at some point in their lives

• Home Depot Women workshops: over 200,000 attended since their inception last year (2003)

• More women homeowners would rather attend a home maintenance workshop than a cooking class

• 81% of women own tools, 1 in 5 has an extensive tool collection

• 53% of married women are responsible for basic household maintenance and repair, either on their women or with their spouse

• 61% of women homeowners say they enjoy home maintenance and repair projects

• 70% of women would like to know more about home maintenance and repair

• 63% of women homeowners say they would rather get an hour of free advice from Bob Vila than from Dr. Phil

• 83% of women say working with tools makes them feel independent

• 63% of women believe that they are charged more than men for the same home repair services

• 94% of them are concerned about getting a fair price from home maintenance professionals

• 49% of single women homeowners and 35% of married women are concerned they will not be able to keep their homes up in coming years