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Home improvement industry: $200 Billion a year
- Women compose 50% of residential buyers at Home Depot, Lowe’s,
Ace and other hardware stores
- Women spend 50% more than male customers
- Women make 85% of the home remodeling decisions
- 85% of women surveyed by Sears have been, are or expect to be solely
responsible for a home at some point in their lives
- Home Depot Women workshops: over 200,000 attended since their inception
last year (2003)
- 81% of women own tools, 1 in 5 has an extensive tool collection
- 53% of married women are responsible for basic household maintenance
and repair, either on their women or with their spouse
- 61% of women homeowners say they enjoy home maintenance and repair
projects
- 70% of women would like to know more about home maintenance and
repair
- 63% of women homeowners say they would rather get an hour of free
advice from Bob Vila than from Dr. Phil
- 83% of women say working with tools makes them feel independent
- 63% of women believe that they are charged more than men for the
same home repair services
- 94% of them are concerned about getting a fair price from home maintenance
professionals
Investor’s Business Daily 5/2/04
Sear, Roebuck and Co.
MSN House & Home 2003
Home improvement industry: $200 Billion a year. Experts project US home
improvement sales to reach $265 Billion by 2008
- 85% of the nation’s homes were built prior to 1980 and will
need frequent maintenance
- Women compose 50% of residential buyers at Home Depot, Lowe’s,
Ace and other hardware stores
- Fannie Mae estimates that by 2010, women-headed households will
total nearly 31 million, close to 28% of all households in the country
- Single women purchased approximately one in five homes in 2003,
while more than one in ten were purchased by single men
- The single female segment of the homebuyer population accounted
for 21% of all homebuyers in 2001
- Women spend 50% more than male customers
- Women make 85% of the home remodeling decisions
- 87% of women surveyed admired proficiency in home repair twice as
much as fashion sense in other women
- 85% of women surveyed by Sears have been, are or expect to be solely
responsible for a home at some point in their lives
- Home Depot Women workshops: over 200,000 attended since their inception
last year (2003)
- More women homeowners would rather attend a home maintenance workshop
than a cooking class
- 81% of women own tools, 1 in 5 has an extensive tool collection
- 53% of married women are responsible for basic household maintenance
and repair, either on their women or with their spouse
- 61% of women homeowners say they enjoy home maintenance and repair
projects
- 70% of women would like to know more about home maintenance and
repair
- 63% of women homeowners say they would rather get an hour of free
advice from Bob Vila than from Dr. Phil
- 83% of women say working with tools makes them feel independent
- 63% of women believe that they are charged more than men for the
same home repair services
- 94% of them are concerned about getting a fair price from home maintenance
professionals
- 49% of single women homeowners and 35% of married women are concerned
they will not be able to keep their homes up in coming years
Investor’s Business Daily 5/2/04
Sear, Roebuck and Co. July 2004
Yahoo Finance 2004
MSN House & Home 2003 |
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